Breakthrough Promotes Matt Balzola to Vice President of Go To Market

November 6, 2018

Breakthrough, a pioneer in the field of transportation energy and information management, is proud to announce Matt Balzola as vice president of go to market. Balzola, who most recently served as the vice president of business development, took on his new role and responsibilities in September. “As we continue to grow and expand Breakthrough, we continuously look for unique perspectives that will enhance both our team and client experience,” said Doug Mueller, CEO and President for Breakthrough. “Matt’s combined sales and marketing background as well as experience at Breakthrough make him uniquely qualified to take on this new role. We are excited to see the impact he will make.”

As the vice president of go to market, Balzola will lead the team as they create and execute marketing and sales strategies. In addition, he will be tasked with enhancing the organization’s presence in the market while continuing to expand Breakthrough’s already strong client base.

Balzola has been with Breakthrough for nearly four years and previously served as the global sales director in addition to vice president of business development. Before joining the Breakthrough team, Balzola gained extensive knowledge and experience in the transportation industry with several national suppliers.

Balzola received his Bachelor of Science in marketing from Northern Michigan University.

To learn more about Breakthrough and its complete line of services, visit the Breakthrough website.


Breakthrough is a groundbreaking energy and supply chain management company, helping shippers around the world achieve transparency and remove distortion from their transportation supply chains. Using patented strategies and expert industry insights to improve supply chain efficiency, Breakthrough cuts energy costs and consumption while reducing emissions. In 2017, Breakthrough helped its clients eliminate more than 8.9 million gallons of diesel fuel from their supply chains and reduce their collective carbon footprint by more than 90,000 metric tons of CO2. The firm has received the prestigious “Winning Through Innovation” award from Unilever and is a five-time recipient of Procter & Gamble’s “External Business Partner Excellence Award.” Learn more at the Breakthrough website.

For more information, contact:

Chloe Albrecht, Public Relations Manager, Element


Phone: (920) 983-9700