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by Matt Coopman
Matt Coopman

4 min read

Maximize The Effectiveness Of Fuel Recovery Change Management Strategies

November 22, 2023

Matt Coopman
by Matt Coopman


Convincing upper management, IT, and Finance to invest in new technologies and programs can be an uphill battle, especially in a soft freight market. While the cost savings and environmental benefits of optimizing transportation fuel are clear to those directly involved, explaining the nuances to executives focused on quarterly results requires data, a record of success, and a compelling vision. If you want to win the resources and budget to implement Fuel Recovery, consider these change management strategies.

Breakthrough's Fuel Recovery solution has a proven record of success that can address concerns about change management, and ensure maximum buy-in from stakeholders. With the right approach, you can transform skepticism into support and unleash the full potential of fuel management at your company.

Facilitate Meaningful Conversations to Drive Support for Fuel Recovery

When pitching Fuel Recovery to various stakeholders, it is imperative to effectively communicate the benefits the program will provide your organization. Clearly demonstrating the business case, sharing multiple success stories with positive business outcomes, and emphasizing the data from the Fuel Recovery program brings transparency to freight negotiations and fuel management discussions is vital in persuading leaders that the program is right for your transportation network.

To develop your change management strategy, consider these key points:

  • Begin by highlighting the current challenges faced in fuel management. Explain how Fuel Recovery addresses these challenges and provides a solution that brings long-term value.
  • Emphasize the market trends and regulations related to fuel consumption, such as the fluctuating fuel prices and emissions tracking. This helps contextualize why adopting Fuel Recovery is necessary and beneficial.
  • Showcase the capabilities of Fuel Recovery, such as its accurate lane-level data and emissions tracking. Highlight how this enables better decision-making and cost savings.
  • Use case studies of other shippers that have successfully implemented Fuel Recovery and saw enhanced efficiency without any linehaul rate increases. This demonstrates the proven track record of the solution and instills confidence in its effectiveness.
  • Discuss the implementation process and how Fuel Recovery integrates seamlessly with existing systems. This addresses any concerns about disruption or additional workload.
  • Highlight the long-term benefits of the Fuel Recovery roadmap, including improved fuel efficiency, cost savings, enhanced competitiveness in the market, and a holistic approach to energy management.

By effectively communicating these points, you can facilitate meaningful conversations about adopting Fuel Recovery and showcase its long-term value for your organization.

Here are some resources to support your conversations:

  • Fuel Recovery success stories
  • A third-party case study showing linehaul rates did not increase
  • 94 of the Top 100 Transport Topics' for-hire carriers are on Fuel Recovery
  • On average, 84% of a prospective client's miles are hauled by carriers already in the Breakthrough Fuel Recovery program.
  • Depending on procurement practices, shippers capture 70-100% of the savings opportunity.

Unlocking Continuous Value: Improvements and Strategies

However, it is not just about the conversations; it is also about demonstrating long-term value. There are multiple levers in the Fuel Recovery program that drive continuous value, whether it is fuel efficiency improvements to get closer to the reality of your carriers, a zero-base strategy, or transitioning the fuel source on a lane to an alternative energy.

Fuel Recovery also offers comprehensive reporting and analytics to track fuel consumption, cost savings, and carbon emissions. This allows you to continuously monitor the impact of Fuel Recovery on your operations and demonstrate its value to key stakeholders.

Drive Value For Your Fuel Management Strategy

By effectively communicating the immediate and lasting benefits of Fuel Recovery, you can develop a robust change management strategy and ultimately gain support from stakeholders. In these conversations, be prepared to address questions about cost, implementation, and impact on carrier relationships.

With the right approach and resources, you can win over stakeholders and drive continuous improvements in your transportation network. Trust in Breakthrough's proven track record and unlock the full potential of Fuel Recovery for your business.

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