MARKET DYNAMICS SHIFT
As the economic environment ebbs and flows, so does the movement of freight. Today's market conditions may not have the same influence as those a month from now, or beyond.
SHIPPERS NEEDS EVOLVE
Consumer demands change, and freight must follow suit. Unexpected changes in volume can cause shippers to deviate from the plan made with carriers during the RFP.
CARRIER NETWORKS CHANGE
Carrier networks are dynamic. With so many moving pieces, they can easily shift away from plan. This could leave a shipper's freight without contracted capacity where it is needed.