Back to Blog
by Kathryn Pritzl
Kathryn Pritzl

3 min read

We Are Breakthrough | Growing Our Brand In An Ever-Changing Marketplace

October 18, 2018

Kathryn Pritzl
by Kathryn Pritzl

Share:

What’s In a Name?

The word “Breakthrough” has been core to who we are since the company was founded in 2004. The term Breakthrough not only represents what we create in the market, but it also symbolizes our team, how we act, and the client experience we strive to create. Breakthrough signals our relentless focus on purposeful innovation to deliver value to our clients, our industry, our community, and our team members. We work hard every day to do things better than “the way they used to be done.” We question the status quo and we find new, different, and better ways of approaching supply chain challenges.

Breakthrough Fuel was of course founded with a laser focus on reducing cost, consumption, and emissions related to fuel in our clients’ supply chains. We leveraged three core principles of removing distortion, achieving transparency, and establishing fairness in the way fuel expenses were reimbursed. We started this company with a mission to bring these three principles to the relationship among shippers, carriers, and fuel, becoming a trusted advisor to our clients in this niche. Pushing our capabilities and subject matter expertise beyond the transactional nature of fuel reimbursements, we dove into the unique market dynamics of the energy landscape at large. Around every corner, we found new insights that were relevant and valuable for our clients.

Expanding our Name, Our Capabilities, & Our Horizons

As our data, insights, team, and the industry continued to evolve, we recognized the need and our ability to think bigger, driving bigger results and creating an even more meaningful impact in the marketplace. Because of the foundation that Breakthrough’s Fuel Recovery services created, our company is uniquely positioned in the industry with arguably one of the largest, most complete, and most accurate data sets of lane-level shipments today. With this, we find ourselves with the opportunity to delve deeply into our clients’ end to end transportation networks and make data-based recommendations that bring efficiencies, innovation, and increased levels of service in many facets of shippers’ businesses. Of course, we remain firmly rooted in removing distortion, achieving transparency, and establishing fairness as we move from fuel into supply chain solutions.

For that reason, we are energized and excited by a future with one Breakthrough team and a single Breakthrough brand. Fuel will always be a core service offering of Breakthrough, and from there we are excited to continue to expand our Breakthrough value to lifecycle freight management and beyond.

Breakthrough and all of its service offerings—including fuel management, supply chain solutions, market advisor, and fuel budget certainty—provide the opportunity to elevate shippers of every size, giving them an unprecedented competitive advantage.

Update II To Fuel Market Impact Of Hurricane Harvey | Advisor Pulse

4 min read

August 26, 2024

Unlock Real Freight Network Efficiency with Strategic Carrier Selection

Explore the impact strategic carrier selection can have in your procurement department. Learn how to choose carriers that align with your network priorities.

Read more
Real-Time Fuel Efficiency | Run On Less Pt. 1

3 min read

August 23, 2024

Join Breakthrough at CSCMP EDGE 2024 for Cutting-Edge Transportation Insights and Innovative Solutions

Demo our sustainable fuel and freight solutions, engage with our industry experts, and hear how we empower shippers’ transportation networks at CSCMP EDGE 2024.

Read more
Implications Of California’s LCFS Program Emerge Behind The Scenes

4 min read

August 22, 2024

A Comprehensive Guide to Freight Analytics and Optimization

Discover the 5 traits to consider when selecting a freight analytics provider. By understanding these characteristics, you can unlock your competitive advantage.

Read more