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by Dave Tuttle
Dave Tuttle

5 min read

The Role Of Transportation Management Technology In The 21st Century

September 25, 2023

Dave Tuttle
by Dave Tuttle


The world of transportation is rapidly evolving, driven by factors such as emissions reduction policies, enhanced technology, and macroeconomic forces. As a result, organizations are forced to restructure their supply chains, leading to increased complexity in transportation networks. And while these networks have always had a certain level of complexity, freight technology was not developed or adopted to make real change. Today, logistics leaders are embracing a revolutionary multi-technology approach to transform their transportation networks and gain a competitive advantage.

To make this approach work, there’s a crucial need for a unified voice and end-to-end visibility. According to Breakthrough’s recent survey of transportation leaders, over half of transportation leaders believe that gaining more visibility into their network will help them overcome challenges and achieve their transportation goals in the next year.

The role of transportation management technology has greatly shifted since the digital age. In today’s decision-making processes, factors like mode, equipment type, and geography play a vital role. Logistics leaders need advanced technologies that collect and organize every variable in their networks to unlock maximum value. Real-time technologies need scenario modeling capabilities, load fill and routing guide optimization, and the ability to prioritize costs, capacity, service, and sustainability simultaneously. But where does a logistics leader start and how can they use technology to maximize their operations?

Unlock the Power of Clean and Comprehensive Data

Technology plays a pivotal role in maximizing the value of data. While data forms the bedrock of an organization's growth, technology is the catalyst that transforms this raw data into actionable intelligence. By making strategic use of technology, logistics leaders can harness the full potential of their data, driving growth and innovation in the transportation industry.

Data can be collected at every step of the shipping process, from the contract negotiation to the delivery of the shipment. As logistics leaders collect and process this information, they must remain vigilant against bias, striving always for the cleanest, most objective data. It is crucial to remember that the quality of inputs determines the quality of outputs. The compelling case for better transportation data is recognized universally among shippers.

Technology Needs Support to Execute Successfully

As we progress further in the digital age, it's become more and more evident that technology needs human support to execute successfully. Freight technology, for example, is an excellent avenue for presenting information and conclusions that we come to. The differentiator, however, lies in combining real data and information with in-depth support. It's essential to look at the best data available to present the best solutions through freight technology. Continued use of new and interesting ways using data science, analytics, and benchmark data can bring new and fresh solutions to the transportation industry at a scalable level. Ultimately, technology is only as good as the support behind its execution, and it's clear that human input is integral to the success of technology in the transportation sector.

With real-time data available at their fingertips, logistics leaders can evaluate their transportation networks with a frequency that was once unheard of. This enables them to quickly identify areas of weakness and respond with immediate solutions. Additionally, scenario modeling at scale has allowed logistics leaders to evaluate against potential changes in their transportation plans, giving them better control over the overall performance of their network. The availability of information has empowered logistics leaders to make more informed decisions and maximize efficiency in ways that were previously impossible.

Qualities to Look for in a Freight Technology Partner

In today's fast-paced world of freight transportation, finding the right technology partner is crucial to ensure success. When searching for a transportation technology partner, it's important to look for qualities that complement your in-house skill set.

  • Collaboration. A true partner will strive to build a collaborative relationship that focuses on your goals and objectives.
  • Scalability. A strategic partner should be able to scale the technology you already have in-house to meet your needs.
  • Progressive. A progressive partner is constantly looking to improve processes and help you take advantage of the latest technological advancements in the industry.

By finding the right technology partner who understands the ever-changing landscape of freight technology, you can ensure that your business stays ahead of the curve and achieves long-term success.

What Technology Means for Logistics Leaders

Freight technologies will bring changes and opportunities in the near and distant future – from artificial intelligence to accommodating alternative energies. To remain competitive, logistics leaders must embrace the evolution of freight technology. Energy types, sustainability initiatives, and regional collaboration are all areas that will be shaped by these advances. To thrive in this evolving landscape, careful planning and strong collaborations with transportation management providers who possess data, technology, and market expertise are crucial.

At Breakthrough, we understand this dynamic and help logistics leaders fine-tune their energy, freight, and sustainability strategies for success now and in the future. Contact us today to discover how Breakthrough can serve as your strategic partner, driving your transportation network strategy forward.

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