Transportation Leadership Journal
The transportation industry is fundamentally changing. The year 2020 will kick off a decade with new frontiers in data science, artificial intelligence, and optimization—all leading up to a shift in focus.
All too often, shippers rely on static rate benchmarks as an input to their freight procurement strategy. These traditional benchmarks are based in outdated datasets and provide shippers with limited visibility into their representativeness of actual market dynamics. This practice introduces distorted data into the shipper’s network strategy – it’s time for a change.
Breakthrough is moving shippers beyond traditional rate benchmarking practices with a proprietary methodology for rate price guidance based on contracted freight rates. The rate guidance module within our FELIX platform provides shippers with a demand-driven price recommendation on any lane in a shipper’s network.
Unlike other industry solutions that provide rates based on only the supply of freight, Breakthrough rate guidance is representative of the true demand for freight, ensuring the most precise rate guidance available in the industry.
Take a step toward a more informed freight rate strategy. Contact us to learn more about using FELIX to determine the appropriate freight rates for your transportation network.