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Transportation Strategy
June 16, 2021
How Our Technology is Solving the Puzzling Problems in Transportation

As a society, we are often unaware of how essential transportation is to our daily lives. Nearly every item that we eat, touch, use, or interact with was transported in a truck in one way, shape, or form. When you consider all of the pieces of the wider puzzle—what needs to move, where it is coming from, going, who needs to help make it happen, the list goes on—you can start to appreciate the complexity at play.

Despite the convoluted orchestration involved, when adversity strikes, transportation is one of the few industries that runs towards crisis to meet peoples’ needs. In the face of disaster, the industry finds a way to adapt while they continue to serve the rest of the market like any other day.

Complex Problems Deserve Sophisticated Solutions

We see this resiliency and commitment to meeting the needs of consumers everyday, but the importance of this work was exceedingly apparent through the COVID-19 pandemic. While people stocked up on toilet paper, cleaning supplies, and filled their pantries, a complex network of teams and stakeholders made sure those goods moved. And as corporations shifted operations to manufacture PPE and other life-saving materials, these products were planned, covered, and delivered by transportation teams and their drivers.

Achieving the goals of a transportation team is more than just an ideal best practice or cost saver; it is essential. This work carries immense weight supporting the daily lives of millions of people across the globe, so why aren’t these professionals and their teams equipped with the state-of-the-art technology they deserve?

Solutions Designed for Shippers, By Shippers

Freight is not only the key to understanding the world around us, it is the engine that makes our economies and communities thrive. Breakthrough saw this potential and turned to our clients to design a platform that meets their needs and surpasses their challenges with better data and more accessible information at their fingertips.

FELIX makes it possible to invest the appropriate amount of time and attention in their strategy through both times of crisis and in times of normalcy. We believe better transportation solutions will bring a level of efficiency that elevates the industry allowing our clients to focus on what matters most: nourishing families, healing the sick, and comforting people around the world more effectively.

Today, FELIX is weeding through the messiness of a fragmented and opaque industry so we can all operate on a clearer, more transparent playing field. What we do with that understanding and visibility is truly limitless.

Read how the FELIX platform works to solve the puzzling problems in transportation in Fast Company.

Sarah Krier

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