Shippers Need to Create a Data-Driven Strategy to Stay Competitive

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RT Insights – While transportation challenges are growing more complex, many shipper strategies continue to rely on longstanding industry practices, from the annual RFP to static rate benchmarking. But in many ways, these methods fail to account for the new levels of complexity that continue to emerge. When your strategies fail to align with the rapid pace of change in the market, it can result in over-spending, shipping delays, and other inefficiencies, making shippers’ jobs even more difficult.