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We Are Breakthrough®

We foster a culture of transparency and innovation in order to provide value for our clients.  We believe in our core values, living them out each day in the way that we interact with our clients, each other, and the community around us.

We Are Purpose Driven

Our smart, passionate, and edgy team works hard every day to create an authentic Breakthrough® Experience for current and prospective clients and team members alike.

We Move Markets

Through flawless execution, strong relationships, and data-driven knowledge to perform, we stay on the leading edge of energy and information to create a competitive advantage in our clients’ supply chains.

We Deliver Value

A History of Innovation

Since 2004, Breakthrough®Fuel has revolutionized the market by developing custom transportation energy management strategies for the world’s leading shippers. We founded the business with a passion to challenge the status quo in supply chain fuel management, develop technology to help shippers, and achieve transparency in the fuel that moves goods to market. Read more about our history below.

< Scroll Timeline >

The initial
Breakthrough® idea;

patent filed and technology built


Launched flatbed/heavy haul
over-the-road fuel recovery

Expanded over-the-road fuel
recovery to North America

Rebranded logo
Breakthrough®Fuel Logo

Launched rail intermodal
fuel recovery services

The first
natural gas
for a client

Managed auxiliary engine fuel
on road and rail movements

Managed natural gas (CNG) fuel program
with a station build

Reimagined carbon management
and sustainability

Breakthrough® Insight

Global Fuel Recovery

Global marine fuel
recovery solutions

became operational

Moved into Backstage at
the Meyer June 25, 2015

Breakthrough®Fuel launched
data sciences capability

Provided services
in 47+ countries

First commercial
fuel recovery

Mercury Group was founded
as a shipper-fuel study
and collaboration group

Moved into the Milwaukee
Railroad Train Depot
May 1, 2011

Created T-Fuel®
to manage transportation energy risk

Trademark: 3,288,706
Registered September 4, 2007

US Patent:
7,729,998 Shipper
Fuel Management
(Physical Method)
Issued June 1, 2010

4,070,466 Experience
A True Breakthrough®
Registered December 13, 2011

US Patent: 8,190,533 Shipper Fuel
Management (Virtual Method)
Issued May 29, 2012

US Patent: 20120158609
Issued June 21, 2012

US Patent: 20120239587
SMART Fuel Management
Issued September 20, 2012








A Client-Focused Mission

We take our core values seriously. They are engrained within each team member and the solutions we provide. These core values continue to inspire new innovations for our team, our clients, and our community.

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Client of One

We treat each client as our only client. Each client is unique and our solutions will be as unique as they are (one size fits one). We listen to and learn from every client to fully understand their business position before we offer solutions. We give every client contact our full attention and respond as if they are the only client in the world. Our success and our clients’ are one in the same.

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Competitive Advantage is Everything

Everything we do for our clients, our partners, and ourselves is focused on creating a sustainable competitive advantage. Our talents, resources, and passions are focused on not just being a leader, but on defining the market position.

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We'll Figure It Out

We approach every situation, and client, confident in our collective ability to find the right solutions and deliver real value. The constant pursuit of innovation, free from the fear of failure, is our hallmark. We leverage and develop key strategic partnerships to add capabilities and expertise. We bring fresh eyes, asking how we can do something that has never been done before.

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Tapping the Value of Leaders

We extend our capabilities and our values to clients by collaborating with market leaders. We actively seek collaborative relationships with market leaders, the innovators who are doing remarkable things, to create market advantages for our clients. We approach collaborative relationships with the same passion, openness, and commitment that we seek in our client relationships.

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Everybody Lifts and Shares

Our success lies in the talent, creativity, and commitment of our people. We are driven by achieving collective and individual greatness. Our workplace will attract, challenge, and reward the brightest people in our industry. Our culture frees people to grow, make changes, and reach their potential. We play to win and share the benefits of victory.

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Make Change Real

Change simply is core to what we do. We remain in a constant state of change, always striving to create better solutions, stronger people, greater client value, and new competitive advantages. We will support client change, not only in bringing new ideas in, but getting old ideas out, to gain competitive advantage. We will change our industry through our clients’ reinvention and success.

Our Community and Team

We believe in making good things happen. That starts right here in our local community of Green Bay, Wisconsin. Our support has positively affected 20 organizations, helping families, children’s education, the arts, and our environment. The Breakthrough®Fuel team is boldly dedicated to sharing our passions, time, and resources to enable our community to succeed.

One of the most memorable times each year is the Client Product Team Challenge. Our organization divides into teams for a friendly, yet competitive, competition to purchase as many client products as possible. These food and hygiene products are collected and donated to our local Downtown Green Bay food pantry. To date, we have donated over 16,000 products to those in need. Check out our festive team photos below. Want to participate? Great. Join our team! >

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